Lucy Pinder has is to front the new Real Men campaign promoting Kepak Convenience Foods’ Rustlers, the microwaveable burger and sandwich brand, to single men.The Real Men campaign aims to push the hot snack market by launching a nationwide campaign searching for the nation’s Manliest Man. Kepak is asking men to participate in a number of challenges to prove they are worthy of the title. The winner will be crowned by Lucy Pinder during an awards ceremony later this month.
This is not the first time Kepak has used a scantily-clad attractive women to seduce customers. Earlier this year the brand came under fire from the Advertising Standards Authority after 93 people complained that its television ad campaign, developed by Dublin-based agency Chemistry, depicted women as pieces of meat.
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